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Sports Shoes Brand Li Ning Compete In Badminton Market

AP Olympic Garden, Wuhan City Amateur Badminton League Cup final stage, more than 3000 matches are held, 103 teams of the "100 group" World War II, confirms Wuhan hot amateur badminton sport.

    Yonex badminton market has always been, Victor and other professional brands of the world, but many players in this game, whether equipment or clothing, are made using the Li Ning brand. It is reported that Li Ning Company based contest to provide equipment and equipment.

    A regional amateur badminton game, why attract attention Li Ning?

    Strong foundation

    From the old world champion Han Aiping, Tian Bingyi, and now the Olympic champion high?, Wei Yili, etc., Hubei badminton talents. According to City Badminton Association, Wuhan City, the number of training throughout the year to participate in badminton above 110 million stadium near the city's existing badminton 300.

    In the East and West in the National Badminton Championship in the Amateur to Wujin Wen, Ming-Jie Wang as an amateur expert on behalf of a group of distinguished Wuhan, Wuhan, AP only amateur club players the past two years also has won 17 titles.

    Every weekend, Wuhan, Badminton Hall are all overcrowded. Co-curator of Liu Chong Badminton Road, said: "Now people pursue healthy living, badminton, easy to get started, entry is simple, has become the most popular exercise River City project."

    "Wuhan is definitely an amateur badminton has been conducted in one of the most representative of the city, from venues and facilities to mass basis, Wuhan, central China's leader is well-deserved." As the Li Ning Company central regional sales director of the Gilbert said.

    Benchmarking Project

    Lake sports, general manager of Wuhan, Liu Yaming, 1000 Introduction: "Last year, Nike and Adidas are two well-known international brands in China sold more than 150 billion, while domestic companies are China's Li Ning has sold more than 80 billion seen its market share advantage. "Li Ning brand has gradually become the representative of China, with oriental elements leading international sports brand.

    That basketball, must be Nike, Adidas Football can not be separated. Though the company has many products, but did not achieve leadership in those areas, therefore, strive to build brand badminton market leader the company's strategic objectives. Since December 2007, Li Ning launched a system-wide badminton equipment.

    In 2009, China International Sporting Goods Show, the "Li Ning" instead of "unix" officially became China's national badminton team designated equipment suppliers.

    "Anything is possible"

    Started from the 1992 Barcelona Olympics, Li Ning Company with the Chinese Olympic delegation traveled from off to the glorious 16 years. Especially in 2008, Li Ning, China supports four "gold dream team" (gymnastics, diving, shooting, table tennis), the Beijing Olympic Games achieved brilliant results.

    "Anything is possible" is Li Ning's motto. March 2010, Li Ning Company announced the signing of the World "Javelin Prince" Norwegian athletes Antuoxier Sanderson, This is the last year and "pole vault Queen" Isinbayeva contract, the Li Ning brand again with the world's top track and field star hand in hand.

    International authority in the U.S. market research company SGI launched the global sporting goods industry, the market capitalization rankings, Li Ning, the company ranks the world's top four comprehensive sports brand.

    "We pay attention to each of the badminton products consumers demand for professional degrees, nearly 1,000 consumers in China, Li Ning and the team store to buy the same professional equipment." Gilbert said, "We will Wuhan, China as an amateur Badminton lead the development of the market, we believe that Wuhan's development prospects are very impressive amateur badminton. "

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